Samsung partners with Supreme knockoff brand for Galaxy A8s launch

Samsung partners with Supreme knockoff brand for Milky way A8s launch [Update]

It looks like the South Korean company totally knew what it was doing, besides

Forth with announcing its upcoming Galaxy A8s smartphone, Samsung likewise recently revealed a partnership with loftier-finish streetwear brand Supreme — though it turns out that this bargain wasn't actually with the real Supreme.

The electronics giant stated that information technology was working with streetwear company to launch a Supreme shop in Cathay, but the people that Samsung invited on stage weren't actually from the official Supreme.

The company Samsung is working with is actually called Supreme Italia, a knockoff version of the iconic streetwear brand that is able to legally use the Supreme logo since Italy has a loophole regarding trademarks.

The real Supreme has since responded and stated that it is not working with Samsung to open a flagship store in China, according to Hypebeast.

Samsung's chief digital marketing manager has besides replied to the mix-up and antiseptic that Samsung is working with Supreme Italia, non the Supreme brand that was founded in the U.Due south.

As a result, it seems like Samsung knew that it was working with a false brand, but decided to move forrard with the partnership and announce it equally if it was working with the real Supreme at its December 10th event.

Update 12/12/2018:Samsung has now backpedalled on its initial argument and said that it's reevaluating the bargain it fabricated with Supreme Italia. The visitor besides regrets any inconvenience information technology may have caused according to The Verge.

Source: Hypebeast, The Verge